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A Splash Ad is a fast loading page of
a Web site that the user sees first before being given the option to
continue to the main content of the site. Splash pages are used to
promote a company, service or product and are very handy in situations
where the visitor has very little time to act Often a splash ad
will consist of animated graphics and sounds that entice the user into
exploring the rest of the Web site. Some splash pages will bring the
user to the main Web site automatically, and some require the user to
click on a link that will load the main page.
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